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About

A little more about Caroline Zoob.

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Shoreline bird. Silk paint and thread on antique linen.l Caroline Zoob.
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 Caroline Zoob trained as a singer at the Royal College of Music and later as a solicitor. 

She first took up a needle in her late thirties, inspired by the arrival of the children of her close friends. Serendiptous encounters led to a new and entirely unplanned phase in her life during which she designed children’s bedlinen and ceramics for commercial companies as well as decorative accessories for the home, made from antique textiles and embellished with hand embroidery. 

Caroline started to teach in 2014 and has run many workshops and retreats. “I love to share my ideas through my workshops and embroidery kits and to see people who might never have embroidered before enjoy creating something.”

Caroline started designing embroidery kits in 2018, and in 2019 she founded The Stitcher’s Journal, celebrating the art of embroidery.

Caroline has written three books, Childhoood Treasures, The Handstitched Home and Virginia Woolf’s Garden. She lives with her husband Jonathan and their cat, Humbug, in East Sussex.
Virginia Woolf's Garden

PLEASE NOTE

Update for ALL customers

27 October 2025

I am delighted to announce that we are now able to ship to the US, duty paid and, for the time being, I will absorb the duty.
 

Issue 26 of The Stitcher’s Journal has now been despatched to all overseas subscribers and you should shortly be receiving emails from Royal Mail confirming this, with a tracking number. 

The website has had to be reconfigured so that shipping is no longer included in the prices, but is rather a flat rate, set for whichever country we are sending  to — including the UK — and will be shown at the checkout.  I have of course reduced the kit prices, which used to include shipping, but I have also taken this opportunity to review my prices which have not increased to reflect the considerable increase in costs since February 2022. All in all, I think the results are fair, especially as in carrying out this exercise I realise I have been heavily subsidising the actual postage costs for the past three years.
 
Unfortunately, we are not currently able to take advantage of the Large Letter Rate for shipping to the US, but on a positive note (!)  all orders are now tracked and the flat rate has a greater weight allowance.
 
I will be adding some new kits, bundles and vintage finds and fabrics to the site today, Monday 27th October and through the week, and I really hope things will run smoothly now. 
 
Thank you so much for your support and patience, it means more than I can say.
 
With very best wishes,

Caroline