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About

A little more about Caroline Zoob.

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Shoreline bird. Silk paint and thread on antique linen.l Caroline Zoob.
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 Caroline Zoob trained as a singer at the Royal College of Music and later as a solicitor. 

She first took up a needle in her late thirties, inspired by the arrival of the children of her close friends. Serendiptous encounters led to a new and entirely unplanned phase in her life during which she designed children’s bedlinen and ceramics for commercial companies as well as decorative accessories for the home, made from antique textiles and embellished with hand embroidery. 

Caroline started to teach in 2014 and has run many workshops and retreats. “I love to share my ideas through my workshops and embroidery kits and to see people who might never have embroidered before enjoy creating something.”

Caroline started designing embroidery kits in 2018, and in 2019 she founded The Stitcher’s Journal, celebrating the art of embroidery.

Caroline has written three books, Childhoood Treasures, The Handstitched Home and Virginia Woolf’s Garden. She lives with her husband Jonathan and their cat, Humbug, in East Sussex.
Virginia Woolf's Garden

PLEASE NOTE

Update for US customers

2 September 2025

Just a brief update to say that  Royal Mail and Parcelforce have merged and come up with a fantastic new system. It just requires some serious tweaks to the website, so if US customers could just hold off for a few more days while I ascertain precisely where we stand, and my website developer implements the changes which will enable us to send kits and journals ‘fully landed’, with the customer seeing the duty paid at the checkout. The Stitcher’s Journal is free of duty. My embroidery kits bear 11.4%. My bundles of used fabrics are also free of duty. So we are just setting up accounts and integrating the website, and I am very hopeful that any price increases will be minimal.

I am taking the opportunity to re-stock the website at the same time, so that we can re-open with some new things on offer. I am also working on Issue 26 of The Stitcher’s Journal to come out later this month.

Changes can be unsettling, but sometimes, once one gets to grips with them, things don’t look so bad so I just want to reassure my US customers that it is not all doom and gloom.

A newsletter will be going out as soon as everything is set up. I am also confident that I can soon open up to the EU again; I have an online meeting with a Product Safety Compliance Company in which I hope to demonstrate that neither The Stitcher’s Journal nor my embroidery kits pose a danger to anyone. 

Thank you for your patience and supportive messages, each one just spurs me on, even after a long day buried in the Harmonised Tariff Schedule, which actually makes the most fascinating and distracting reading!

With very best wishes,
Caroline