Skip to content

The Stitcher’s Journal

A uniquely personal, subscriber-funded embroidery magazine celebrating the art of embroidery. Founded by Caroline Zoob, The Stitcher’s Journal puts needle, thread and stitching on every page, whether in articles about embroiderers past and present or in features about different types and styles of embroidery. Each issue contains an A3 foldout, a moodboard on paper on a different theme or creative idea. Visit The Stitcher’s Journal Archive to read a selection of articles from past issues.

How it started...

The Stitcher’s Journal grew out of conversations which took place around the sewing table at my workshops. I wanted to create a print publication to celebrate the art of embroidery, whether it is created by professionals or amateurs. I am fascinated by the place of embroidery in our world history, about embroidery as a record of the lives of women, both in the past and today. I want the magazine to demonstrate that embroidery is so much more than something  we remember our grandmothers doing when the day’s ‘proper’ work was done. I hope the pages of each Journal demonstrate that not only is embroidery proper work but that it is also a form of art. 

What is included in a subscription?

  • Four issues, each one sixty-four pages long. It is slightly larger than A5 and free of advertising. 
  • Each issue contains a separate A3 fold-out with extra creative inspiration, perhaps on a theme or in the form of a project.
  • Subscribers enjoy a 10% discount on ALL embroidery kits for the duration of their subscription, as well as access to The NEW Inspiration Board, an online resource on which I hope to share  creative ideas and visual resources from my archive and workroom. There are a couple of articles on the Blog which give a flavour of the sort of post I am planning for the Inspiration Board.
quotes and flower

PLEASE NOTE

Update for ALL customers

27 October 2025

I am delighted to announce that we are now able to ship to the US, duty paid and, for the time being, I will absorb the duty.
 

Issue 26 of The Stitcher’s Journal has now been despatched to all overseas subscribers and you should shortly be receiving emails from Royal Mail confirming this, with a tracking number. 

The website has had to be reconfigured so that shipping is no longer included in the prices, but is rather a flat rate, set for whichever country we are sending  to — including the UK — and will be shown at the checkout.  I have of course reduced the kit prices, which used to include shipping, but I have also taken this opportunity to review my prices which have not increased to reflect the considerable increase in costs since February 2022. All in all, I think the results are fair, especially as in carrying out this exercise I realise I have been heavily subsidising the actual postage costs for the past three years.
 
Unfortunately, we are not currently able to take advantage of the Large Letter Rate for shipping to the US, but on a positive note (!)  all orders are now tracked and the flat rate has a greater weight allowance.
 
I will be adding some new kits, bundles and vintage finds and fabrics to the site today, Monday 27th October and through the week, and I really hope things will run smoothly now. 
 
Thank you so much for your support and patience, it means more than I can say.
 
With very best wishes,

Caroline