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The Stitcher’s Journal

A uniquely personal, subscriber-funded embroidery magazine celebrating the art of embroidery. Founded by Caroline Zoob, The Stitcher’s Journal puts needle, thread and stitching on every page, whether in articles about embroiderers past and present or in features about different types and styles of embroidery. Each issue contains an A3 foldout, a moodboard on paper on a different theme or creative idea. Visit The Stitcher’s Journal Archive to read a selection of articles from past issues.

How it started...

The Stitcher’s Journal grew out of conversations which took place around the sewing table at my workshops. I wanted to create a print publication to celebrate the art of embroidery, whether it is created by professionals or amateurs. I am fascinated by the place of embroidery in our world history, about embroidery as a record of the lives of women, both in the past and today. I want the magazine to demonstrate that embroidery is so much more than something  we remember our grandmothers doing when the day’s ‘proper’ work was done. I hope the pages of each Journal demonstrate that not only is embroidery proper work but that it is also a form of art. 

What is included in a subscription?

  • Four issues, each one sixty-four pages long. It is slightly larger than A5 and free of advertising. 
  • Each issue contains a separate A3 fold-out with extra creative inspiration, perhaps on a theme or in the form of a project.
  • Subscribers enjoy a 10% discount on ALL embroidery kits for the duration of their subscription, as well as access to The NEW Inspiration Board, an online resource on which I hope to share  creative ideas and visual resources from my archive and workroom. There are a couple of articles on the Blog which give a flavour of the sort of post I am planning for the Inspiration Board.
quotes and flower

PLEASE NOTE

Update for ALL customers

8 December 2025

Just a little update.
 
We ship to the US, duty paid, by us. The postage has gone up a bit because we have to use a new system. 
 

Issue 27 of The Stitcher’s Journal will be despatched early next week. I am just working on the last tweaks now. 

As soon as it has gone to print I shall be launching a new embroidery kit to enjoy through the twelve days, and my Christmas Inspiration bundles – bundles of linen printed with Christmas foliage and motifs, interleaved with a few surprises. We will be posting these out next week as well.
 
If you are thinking of subscribing to The Stitcher’s Journal and want to try a copy, you can pre-order Issue 27. As with all the Journals, I only print for subscribers plus a few extras.  Issue 27 has two inserts with Christmas embroidery ideas and patterns.

We will be posting by Tracked 24 hour post (UK only) up to 4pm on Friday, 19th December, and we aim to post out on the day of ordering. 
 
Thank you so much as ever for your support. 
 
With very best wishes,

Caroline