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The Stitcher’s Journal

A uniquely personal, subscriber-funded embroidery magazine celebrating the art of embroidery. Founded by Caroline Zoob, The Stitcher’s Journal puts needle, thread and stitching on every page, whether in articles about embroiderers past and present or in features about different types and styles of embroidery. Each issue contains an A3 foldout, a moodboard on paper on a different theme or creative idea. Visit The Stitcher’s Journal Archive to read a selection of articles from past issues.

How it started...

The Stitcher’s Journal grew out of conversations which took place around the sewing table at my workshops. I wanted to create a print publication to celebrate the art of embroidery, whether it is created by professionals or amateurs. I am fascinated by the place of embroidery in our world history, about embroidery as a record of the lives of women, both in the past and today. I want the magazine to demonstrate that embroidery is so much more than something  we remember our grandmothers doing when the day’s ‘proper’ work was done. I hope the pages of each Journal demonstrate that not only is embroidery proper work but that it is also a form of art. 

What is included in a subscription?

  • Four issues, each one sixty-four pages long. It is slightly larger than A5 and free of advertising. 
  • Each issue contains a separate A3 fold-out with extra creative inspiration, perhaps on a theme or in the form of a project.
  • Subscribers enjoy a 10% discount on ALL embroidery kits for the duration of their subscription, as well as access to The NEW Inspiration Board, an online resource on which I hope to share  creative ideas and visual resources from my archive and workroom. There are a couple of articles on the Blog which give a flavour of the sort of post I am planning for the Inspiration Board.
quotes and flower

PLEASE NOTE

Update for US customers

2 September 2025

Just a brief update to say that  Royal Mail and Parcelforce have merged and come up with a fantastic new system. It just requires some serious tweaks to the website, so if US customers could just hold off for a few more days while I ascertain precisely where we stand, and my website developer implements the changes which will enable us to send kits and journals ‘fully landed’, with the customer seeing the duty paid at the checkout. The Stitcher’s Journal is free of duty. My embroidery kits bear 11.4%. My bundles of used fabrics are also free of duty. So we are just setting up accounts and integrating the website, and I am very hopeful that any price increases will be minimal.

I am taking the opportunity to re-stock the website at the same time, so that we can re-open with some new things on offer. I am also working on Issue 26 of The Stitcher’s Journal to come out later this month.

Changes can be unsettling, but sometimes, once one gets to grips with them, things don’t look so bad so I just want to reassure my US customers that it is not all doom and gloom.

A newsletter will be going out as soon as everything is set up. I am also confident that I can soon open up to the EU again; I have an online meeting with a Product Safety Compliance Company in which I hope to demonstrate that neither The Stitcher’s Journal nor my embroidery kits pose a danger to anyone. 

Thank you for your patience and supportive messages, each one just spurs me on, even after a long day buried in the Harmonised Tariff Schedule, which actually makes the most fascinating and distracting reading!

With very best wishes,
Caroline