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The Stitcher’s Journal

A uniquely personal, subscriber-funded embroidery magazine celebrating the art of embroidery. Founded by Caroline Zoob, The Stitcher’s Journal puts needle, thread and stitching on every page, whether in articles about embroiderers past and present or in features about different types and styles of embroidery. Each issue contains an A3 foldout, a moodboard on paper on a different theme or creative idea. Visit The Stitcher’s Journal Archive to read a selection of articles from past issues.

How it started...

The Stitcher’s Journal grew out of conversations which took place around the sewing table at my workshops. I wanted to create a print publication to celebrate the art of embroidery, whether it is created by professionals or amateurs. I am fascinated by the place of embroidery in our world history, about embroidery as a record of the lives of women, both in the past and today. I want the magazine to demonstrate that embroidery is so much more than something  we remember our grandmothers doing when the day’s ‘proper’ work was done. I hope the pages of each Journal demonstrate that not only is embroidery proper work but that it is also a form of art. 

What is included in a subscription?

  • Four issues, each one sixty-four pages long. It is slightly larger than A5 and free of advertising. 
  • Each issue contains a separate A3 fold-out with extra creative inspiration, perhaps on a theme or in the form of a project.
  • Subscribers enjoy a 10% discount on ALL embroidery kits for the duration of their subscription, as well as access to The NEW Inspiration Board, an online resource on which I hope to share  creative ideas and visual resources from my archive and workroom. There are a couple of articles on the Blog which give a flavour of the sort of post I am planning for the Inspiration Board.
quotes and flower

Happy New Year!

Just to confirm that all shipping to the US is now sorted and working very efficiently. The duty is paid in the UK and, for the foreseeable future, is being absorbed by me. 

I am also delighted to announce that we can now send The Stitcher'[s Journal to the EU on the same basis. I hope we will soon be able to send embroidery kits as well.

Issue 28 will be out in early March. You can  now subscribe at any time to The Stitcher’s Journal. There will be a short ‘Stitch this winter for next Christmas’ sale on the website starting on Monday, 19th January, with my Christmas kits and some one-off designs printed onto antique linen sheet tops. These include my christmas wreath and garland designs. Each piece will be unique.

With very best wishes,

Caroline