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Hand Embroidery Kits

“Caroline’s kits have a very special quality that makes bringing them to life quite magical”

I was very touched to read this comment on Instagram. Embroidery should be fun and relaxing, and stir our creative instincts. Nearly all of my kit designs start as ideas in my head, and are designed so that stitchers of every level can enjoy working them, even if they appear, at first glance, to be quite intricate. I write my instructions as though I am addressing a novice stitcher, and I use a fairly small range of stitches, preferring to use these to create interesting textures, rather than using more complicated decorative stitches.  I also love to include opportunities for stitchers to add their own personal touches to the designs if they want to.

‘When May follows…’: a beautiful song thrush in pear blossom
A Bowl of Primroses: capture these delicate spring flowers in hand embroidery
A Bucket of Foxgloves: a favourite hand-embroidery design by Caroline Zoob
A Lifelong Pair: hand-embroidered white doves to symbolise long-standing love
A Winter Skate, a romantic winter scene to embroider
Autumn Flowers: embroider a last blaze of brilliant autumn colour
Bunny in the Daffodils: an original hand embroidery kit design for Easter
Choosing the Flowers: a hand embroidery kit by Caroline Zoob
Dahlias at the window: a joyous hand embroidery for late summer
Friendship Through Stitch: a celebration in hand embroidery
Knitting in the Park: a hand embroidery kit that is great fun to stitch for all levels
The ‘Jule’ Post Bag, make this festive hand-embroidered bag to display each Christmas

PLEASE NOTE

Update for US customers

2 September 2025

Just a brief update to say that  Royal Mail and Parcelforce have merged and come up with a fantastic new system. It just requires some serious tweaks to the website, so if US customers could just hold off for a few more days while I ascertain precisely where we stand, and my website developer implements the changes which will enable us to send kits and journals ‘fully landed’, with the customer seeing the duty paid at the checkout. The Stitcher’s Journal is free of duty. My embroidery kits bear 11.4%. My bundles of used fabrics are also free of duty. So we are just setting up accounts and integrating the website, and I am very hopeful that any price increases will be minimal.

I am taking the opportunity to re-stock the website at the same time, so that we can re-open with some new things on offer. I am also working on Issue 26 of The Stitcher’s Journal to come out later this month.

Changes can be unsettling, but sometimes, once one gets to grips with them, things don’t look so bad so I just want to reassure my US customers that it is not all doom and gloom.

A newsletter will be going out as soon as everything is set up. I am also confident that I can soon open up to the EU again; I have an online meeting with a Product Safety Compliance Company in which I hope to demonstrate that neither The Stitcher’s Journal nor my embroidery kits pose a danger to anyone. 

Thank you for your patience and supportive messages, each one just spurs me on, even after a long day buried in the Harmonised Tariff Schedule, which actually makes the most fascinating and distracting reading!

With very best wishes,
Caroline